Download PDF/Epub Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Writen By Al Ramadan

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

By : Al Ramadan

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Book Synopsis :

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn?t about beating the competition at the old game. It?s about inventing a whole new game?defining a new market category, developing it, and dominating it over time. You can?t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you?re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of ?category kings?? companies such as Amazon, Salesforce, Uber and IKEA that give us new ways of living, thinking or doing business, often solving problems we didn?t know we had.In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can

Book Detail :

Author : Al Ramadan

Pages : 272 pages

Publisher : Harper Business

Language :

ISBN-10 : 0062407619

ISBN-13 : 9780062407610

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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